Finding noise in the signals.
We used to look for the signal in the noise. Today we’re overwhelmed with signals. Everyone has access to powerful thinking tools but a lot land on similar averages, so what should you choose to amplify?
I’m Simon Emmanuel Roux, a strategist and maker in Montréal. I help teams find the idea worth backing, then build the systems that make it come alive. In French and English.
I think of the job as being a strategic doula: getting people to their own best thinking rather than handing them mine. Off the clock I make apps, a music box for my kids and small tools that save me an hour. Tambour, French for drum, has been the name of my practice since 2011. A drum is how you carried a signal before there were wires.
I find what matters and make it louder.