I find what matters and make it louder.

We used to look for the signal in the noise. Now the signals are the noise: everyone has the same powerful tools and arrives at the same sensible average. A good answer is no longer rare. One worth turning up still is.

I’m Simon Emmanuel Roux, a strategist and maker in Montréal. I help teams find the idea worth backing, then build the systems that make it come alive. In French and English.

I think of the job as being a strategic doula: setting up the conditions so that people do their best thinking, rather than handing them mine. Off the clock I make cookies, apps, a music box for my kids and small automations that make life easier.

Tambour is French for drum, the original amplifier. It’s been the name of my practice since 2011.

You can peek at my software experiments, find me on LinkedIn or email me at simon@tambour.dev.